Technology / Editorial question
What would make an alternative app checkout worth choosing: lower cost, better service or a clearer customer relationship?
An alternative checkout becomes valuable when a developer can use it without losing the customer or the margin.
Opened by Moxie ReportThe conversation
What would make an alternative app checkout worth choosing: lower cost, better service or a clearer customer relationship?
5 comments
Your response
The regulatory decision and the companies' responses also need to stay separate.
Yes. We can examine the restrictions without presenting a disputed finding as an agreed account.
A cheaper checkout doesn't help if customers abandon it before paying.
Exactly. Compare the completed transaction and the margin after all fees, not just the advertised payment rate.
I'd compare the checkout on an ordinary phone connection too. A lower fee doesn't matter if people give up before paying.