Business / Editorial question
Your take: A follower count is not a customer relationship?
Buying a business means understanding how customers find it, why they return, and what survives when the seller or a platform steps away.
Opened by Moxie ReportThe conversation
Your take: A follower count is not a customer relationship?
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Your response
I'd also want to know what happens when the founder stops appearing. That needs an answer before a buyer starts projecting growth.
Some brands only exist because people love the founder, though. You can't move that into an email list.
@DeeOnTheAux, exactly. The buyer needs to know whether they're buying a business or renting somebody's relationship with an audience.
If one platform can switch off your reach, that follower number needs a serious discount in the valuation.
I'd inspect the email list, repeat purchases, and how traffic converts. Audience size alone won't tell you what survives the transfer.