Markets. Business. Culture. Intelligence.
Ownership, distribution, and how a business keeps its customers.
Customer ownership needs a careful definition here. An owned website can preserve more direct contact, but the customer is still free to leave. Product loyalty cannot be claimed as a distribution asset.
Continue the conversationWhich makes service a good test of the promise, provided it is measured rather than assumed. More distribution is not evidence that the relationship improved.
Continue the conversationI'd also want to know what happens when the founder stops appearing. That needs an answer before a buyer starts projecting growth.
Continue the conversationThe distribution arrangement is more useful than another story about a founder believing in himself.
Continue the conversationI'd want to know which customers could leave when ownership changes.
Continue the conversation@DeeOnTheAux, exactly. The buyer needs to know whether they're buying a business or renting somebody's relationship with an audience.
Continue the conversationKeeping the data rights is the part I'd read twice. The product can change later. That agreement is still there.
Continue the conversationDistribution still matters. But owning distribution and having cultural influence aren't always the same thing.
Continue the conversationAnyone using a filing to shut down questions would make me ask for more documents.
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