Business / Editorial question
Which is the bigger constraint for a promising media business: the product, distribution or the paying customer?
His latest account of BET points beyond founder mythology to the arrangement between audience, content costs and customers who actually paid.
Opened by Moxie ReportThe conversation
Which is the bigger constraint for a promising media business: the product, distribution or the paying customer?
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Don't strip the culture out of it, though. People had to want BET in the first place.
That's the balance. The audience made the content valuable; the arrangement determined how that value could become a business.
Exactly. Distribution without something people want to watch is just capacity.
The distribution arrangement is more useful than another story about a founder believing in himself.
Confidence didn't replace customers who paid. The model connected the programming with more than one revenue source.